PCB Sales Mastery
A beginner-friendly course for new salespeople selling printed circuit boards.
Go from zero to confident PCB salesperson in 17 modules. No engineering background required.
17 modules, in the order you need them
Each module is a focused, 10–25 minute read with a "what to remember" callout and a short practice quiz.
What Is a PCB and Why Should You Care
The plain-English definition of a PCB and why every electronic product needs one.
A Short History of Circuit Boards
How PCBs evolved from hand-wired chassis to modern multilayer boards — and why reshoring matters now.
PCB Anatomy 101 — What a Board Is Made Of
The layer cake: silkscreen, soldermask, copper, substrate, prepreg — plus the specs customers actually mention.
The Many Types of PCBs
Rigid, flex, rigid-flex, HDI, RF, heavy copper, metal-core — the categories you'll meet in the wild.
PCB vs PCBA — What You're Actually Selling
The bare board vs assembled board distinction — and why it changes deal size by 5–50x.
How a PCB Gets Made (The Manufacturing Process)
Files, fabrication, assembly, and the IPC quality classes you'll be asked about constantly.
Where PCBs End Up — Industries and Applications
Consumer, industrial, automotive, medical, aerospace, telecom, energy, IoT, lighting — and what each segment cares about.
The PCB Industry Landscape
The global market, the supply chain, the major players, and the four biggest tailwinds right now.
Who Buys PCBs — Target Companies
OEMs, EMS providers, and startups: who they are, how they buy, and where to find them.
Who to Talk To — Decision Makers and Buying Roles
The five roles in every PCB buying committee — and which one to call first.
Pricing, Order Sizes, and What Sales Numbers Look Like
What drives PCB and PCBA pricing, NRE, deal sizes, and what year-1 to year-3 revenue looks like.
Prospecting — How to Find PCB Buyers
Cold, warm, and inbound sources, the 200-account target list, and the events worth attending.
Outreach — Cold Email, LinkedIn, and Phone
An 8–14 touch cadence across channels, with templates for engineers, buyers, and voicemails.
Discovery and Qualification — Asking the Right Questions
Six discovery areas, MEDDPICC qualification, and the red flags that mean walk away.
Quoting — From RFQ to Purchase Order
Your internal quoting process, what makes a great quote, and how to negotiate without giving margin away.
Objection Handling and Closing
The most common objections in PCB sales — and the responses that move deals forward.
Account Management, Forecasting, and Long-Term Success
From first PO to a multi-million-dollar account: forecasting, growing, and not getting fired.
Selling PCBs is one of the most resilient sales careers in business. Every electronic product needs them, and there is no substitute on the horizon. If you build deep relationships, learn the technology, and stay reliable, you will be in demand for the rest of your career.
Welcome to the industry. Now go build a pipeline.
— Sales Driven Marketing
Ready to sell your first board?
Track your progress, take the quizzes, and earn a certificate when you finish.
Start Module 1